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Groupe GM

Luxury Hotel Cosmetics

Hotel cosmetics

Hotel cosmetics and amenities that define the guest experience

Groupe GM develops and distributes premium hotel cosmetics and amenities collections for hotels, resorts, and luxury properties that want to shape the guest experience with greater clarity.

The offering brings together luxury beauty lines, wellness collections, more natural formulas, and more sustainable amenities options, enabling a more precise selection to match the hotel's identity, property category, and desired impression in the guest bathroom.

Featured collection

Codage Paris

Minimalist luxury for contemporary hotel bathrooms

The line stands out with elegant bottles, refined presentation, and a hospitality approach that merges design with functionality. Formulas are enriched with almond oil, shea butter, aloe vera, and the signature Codage fragrance, while the refill system, plant-based bottle, and bio-resin pump further highlight a contemporary and carefully considered amenities concept.

You can find more information about the manufacturer on the company's official website:

Manufacturer website

Featured collection

Phytomer

A wellness character inspired by the sea

The collection is inspired by the sea, and the hospitality products are enriched with refreshing and relaxing marine ingredients, including rock samphire (Crithmum Maritimum). Formulas are free from mineral oils, parabens, silicones, and phenoxyethanol, with up to 98% naturally derived ingredients, making this line particularly suited for premium seaside, spa, and wellness properties.

You can find more information about the manufacturer on the company's official website:

Manufacturer website

Featured collection

Alqvimia

A warm, sensory, and wellness-oriented amenities signature

Inspired by the essence of the Pyrenees, the collection creates a revitalising olfactory experience that awakens the senses and gives a space a warmer, almost ceremonial character. The blend of aromatherapy and cosmetic innovation is particularly suited to hotels, retreat properties, and wellness destinations that want to offer more than functional cosmetics.

You can find more information about the manufacturer on the company's official website:

Manufacturer website

Featured collection

Damana

A more natural and responsible amenities direction for contemporary hospitality

The line is vegan certified, GMO free, and gluten free, with formulas containing up to 98% naturally derived ingredients. This makes Damana a refined choice for hotels and resorts seeking a more natural amenities expression without sacrificing a premium impression, clean presentation, or a welcoming feel in the guest bathroom.

You can find more information about the manufacturer on the company's official website:

Manufacturer website

Featured collection

Trussardi

An Italian lifestyle signature for elegant contemporary hotel bathrooms

As the first Italian lifestyle brand, Trussardi brings a blend of timeless elegance, contemporary energy, and unmistakable Milanese sensibility into a hospitality collection. The heritage of the house founded in Bergamo in 1911 is expressed today through a more progressive and responsible view of luxury, making this line a refined choice for hotels seeking a clear Italian identity and a contemporary premium impression in the guest bathroom.

You can find more information about the manufacturer on the company's official website:

Manufacturer website

Featured collection

Guerlain

A Parisian beauty signature for top-tier hotels

Since 1828, Guerlain has cultivated a bold creative spirit and turned beauty into an art de vivre. Its exclusive hotel collection is intended for properties seeking a clearly defined luxury identity. Inspired by the legendary Eau de Cologne Impériale, originally created in 1853 for Empress Eugénie, the line brings Parisian refinement, historical depth, and an unmistakably elegant sensory signature to the guest space.

You can find more information about the manufacturer on the company's official website:

Manufacturer website

Featured collection

WHITE&BLACK Dry Amenities

A more responsible dry amenities direction for contemporary hospitality

The collection offers a complete dry amenities program developed with an emphasis on a smaller ecological footprint, a clearer hygiene standard, and a cleaner visual impression in the guest bathroom. Renewable materials such as corn and straw, combined with paper pouches and recyclable cardboard boxes, make this line especially suitable for hotels seeking to align a functional accessories program with a more responsible standard and reduced plastic use.

You can find more information about the manufacturer on the company's official website:

Manufacturer website

Featured collection

Evax

Hotel slippers for different accommodation types and wellness settings

When entering a room, guests expect details that make the stay more comfortable, and hotel slippers are one of those elements that add an extra layer of care and hospitality to the space. The collection includes models for hotels, apartments, wellness, and spa settings, ranging from simpler options to more polished premium versions, with choices of open or closed styles, sizes, materials, and colours.

You can find more information about the manufacturer on the company's official website:

Manufacturer website

A more sustainable approach

A MORE SUSTAINABLE APPROACH TO HOTEL SOLUTIONS

Groupe GM approaches sustainability through material selection and more rational amenities packaging design. The Forever Collection uses FSC-certified recycled kraft cardboard, and the packaging is designed to reduce or eliminate unnecessary internal plastic wherever possible.

Envelope-style packaging is used where it helps reduce material use, while some of the standard plastic accessories can be replaced with wheat straw alternatives. This approach can result in approximately 35–40% less plastic use.

Within this concept, selected amenities items such as shower caps, vanity kits, dental and shave kits, combs, sanitary bags, loofahs, and bath salts integrate elegantly, without any sense of catalogue clutter.

The Forever Collection was developed as an eco-sensitive amenities line focused on reducing packaging waste and offering a more elegant, responsible presentation of hotel accessories.

FSC-certified recycled white kraft cardboard, envelope-style packaging, and the option to replace selected plastic accessories with wheat straw alternatives all contribute to more rational material use and approximately 35–40% less plastic.

Shower caps, sewing kits, vanity kits, shoe mittens, shave kits, dental kits, combs, sanitary bags, cotton buds, cotton pads / balls, emery boards, loofahs, bath salts, and slippers can all be incorporated into the same clean, refined Forever Collection approach.

Forever Collection

Packaging designed to reduce excess material

shower capmending kitvanity kitdental kitshave kitcombsanitary bagcotton buds / pads / ballsloofahbath salts

You can find more information about the manufacturer on the company's official website:

Manufacturer website

INDIVIDUALITY TO THE FINEST DETAIL

CONTACT US

Share your ideas, project needs, and hospitality goals with us. Apposta Lei builds tailored concepts across luxury cosmetics, amenities, and professional hotel equipment, shaped with attention to detail and practical expertise.

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